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EZDubai Welcomes Mumzworld, Strengthening The Development Of the Regional E-Commerce Sector


Mumzworld, the largest online baby shop in the Middle East, is extending its operations at EZDubai, the entirely dedicated e-commerce-free zone strategically positioned in the heart of Dubai South’s Logistics District. Mohsen Ahmad, CEO of the Logistics District – Dubai South, Mona Ataya, CEO of Mumzworld, and other top officials from both organisations were present at a signing ceremony to announce the expansion.

The new facility will be 8,152 square meters in size and positioned in a fast-developing free zone for major e-commerce firms and last-mile service providers, allowing Mumzworld to further enhance its presence and operations for future hyper-scale. EZDubai will assist Mumzworld in running an efficient fulfilment centre by performing bonded and non-bonded operations to increase inventory turnover. This will help the corporation manage, optimise, and build new warehouse operations to support its ambitious regional and worldwide expansion plan.

In his comments, Mohsen Ahmad says, “Mumzworld, the pioneering online marketplace in the Middle East, is a wonderful addition to our portfolio. Our continued efforts aim to create an excellent environment for such specialised companies and boost the region’s e-commerce sector. The new fulfilment centre will significantly expand Mumzworld’s capacity to continue to deliver best-in-class customer demand and satisfaction, enabling the company to deliver products quicker, especially with our proximity to last-mile partners.”

The new facility aims to optimise every consumer touchpoint and enhance e-commerce by constantly offering customers a distinct, personalised, practical, and seamless experience. In addition to creating long-term customer connections, this initiative will push the frontiers of innovation and increase operational excellence and efficiency to save money.

Mona Ataya, commented: “This new built-to-suit fulfilment centre at Dubai South represents an important milestone for Mumzworld. The brand is at an important inflexion point of hypergrowth, and our partnership with EZDubai will further consolidate our path forward. The facility is strategically located and effectively enabled to allow us to cater to growing customer demands and continue to provide an exceptional online shopping experience in the region. The state-of-the-art facility and enablers within this locale will allow us to continue our aggressive expansion plan across the region more seamlessly and efficiently.”

Lastly, the 920,000-square-metre purpose-built e-commerce centre in Dubai South is intended to attract the world’s premier e-commerce enterprises and set a standard for infrastructure. The e-commerce zone, established in 2019 by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, intends to strengthen the emirate’s status as a worldwide e-commerce powerhouse.

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