Centurion launches global rebrand and ME focus
Centurion, a specialist in above-the-neck protection, unveiled a major global rebrand and focus on the Middle East at Intersec.
This follows the companys decision to open a factory for the region in the Kingdom of Saudi Arabia, the first head protection company to do so.
Commitment to the Middle East has been further underlined with the appointment of a dedicated Sales Manager for the Middle East and Africa.
This was the first time that Centurion had exhibited at Intersec, which provided the backdrop for the launch its new vision to key customers and industry insiders.
During the seminar, which included a presentation from the companys new CEO, customers were taken through the brand identity, including the new logo, website and tagline, When Clarity Counts.
Jeff Ward, CEO at Centurion, said: With a constant flow of major infrastructure projects planned throughout the region, there has never been a greater need for continuing advancement in head protection systems to ensure workers can deliver their best.
This year, we look forward to driving innovation in the protective headwear market, and ensuring that above-the-neck protection continues to remain of paramount importance in the industry.
Ahmed Kamel, Sales Manager for MEA at Centurion, said: Were hearing from customers that this is the right time to really cement our focus in the region, and our manufacturing presence in the Kingdom of Saudi Arabia is a testament to this.
