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Power hour 2022

Power Hour 2022: Francis Alfred Managing Director of Sobha Realty , Ranks 19th

Francis Alfred, the Managing Director of Sobha Realty, one of the leading luxury real estate developers in the region, is a visionary with immense experience in the real estate industry. He led the company’s business operations across India and the UAE for two decades, before being appointed Managing Director of Sobha Realty’s Middle East operations in 2016.

He was at the forefront of some of the firm’s notable achievements and has overseen the company’s global expansion and diversification strategies, propelling it into the top tier of real estate developers in the UAE. He has managed, monitored, and planned the design and delivery of several key real estate projects for the company.

His leadership style and experience has been monumental for the high quality and standard of Sobha Realty’s projects. The company has achieved numerous milestones under his guidance. Francis supports digitalisation and is in favour of the introduction of next-generation technologies such as robotics, artificial intelligence, and data analytics in the construction sector. He advocates lean manufacturing and plays an important role in the implementation of Sobha’s backward integration model.

He plays a key role in the completion of the Sobha Hartland project, which is the group’s luxury freehold property spread across eight million sq. ft. with an estimated cost of USD 4 billion. Due to increased investors’ demand, the company also intends to begin development work on another 11 million square feet area under Francis’s directions, which is also valued at USD 4 billion.