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Luxury Remixed: SLS Dubai Hotel and Residences

Kasun Illankoon caught up with Yahya Alkan, CEO at World of Wonders Real Estate Development, on the new SLS Dubai Hotel and Residences.

World of Wonders Real Estate Development is a privately-owned developer of integrated communities globally. The company’s vision is to design singular lifestyle experiences for discerning residents in a series of world-class branded destinations in major cities worldwide. With ambitions to be the real estate industry’s pre-eminent choice for investors, operating brands and residents alike, World of Wonders Real Estate Development places a premium on quality and excellence.

Its latest luxury project is on the SLS Dubai Hotel & Residences which is now more than 73% complete, making it on target to reach its handover deadline of Q3 2020.

We caught up with Yahya Alkan, CEO at World of Wonders Real Estate Development, to discuss the project and why the market is craving for more luxury living.

Photo: Yahya Alkan, CEO at World of Wonders Real Estate Development


Market Prospective for Luxury Living

2019 has shown us that the industry still has a strong craving for luxury living. The shift in prices along with latest laws that were introduced in the past year made it favorable for investors and tenants to purchase/rent. The new 10-year residency visa in the UAE could give eligible residents a stronger belonging in the Emirate and drive further property investments. The five-year retirement visa for property owners in the Emirate could also see more people viewing the UAE as a long-term option. This is of course strong developments and policies that are put in place for the best interest of everyone. As we step into 2020, the upcoming Expo 2020 is also expected to have a positive impact on the Dubai property market. With increasing levels of properties being purchased and favorable policies encouraging investors to think more long term in Dubai, chances are the property market will see further growth.

Features of SLS Dubai Hotels & Residences

Located in Dubai’s Downtown district, SLS Dubai Hotel & Residences is a 75-storey tower that boasts one of the most diverse selections of residential apartments in the UAE. The luxurious high-rise is home to a total of 946 units comprised of 254 uniquely designed hotel rooms, 321 hotel apartments and 371 branded residences. The tower’s luxuriously designed residential units include spacious studios, three kinds of contemporary one-bed ‘apartments, large two-bed lofts and grand two-bed duplexes.

A key component to the tower’s unique offering is the SLS brand experience that will be available to residents, hotel guests and members of the public who are visiting the ‘The Crown’ lifestyle and entertainment concept. Purveyors of extraordinary and luxurious living and lifestyle experiences, It has delivered a sumptuous mix of culinary artistry, theatrical interiors, sensational design and unexpected features of the highest quality throughout SLS Dubai Hotel & Residences. SLS Dubai Hotel & Residences’ renowned commitment to high design and easy living style will provide all homeowners, tenants and guests with a magical collection of services and experiences – the landmark tower is the ultimate destination to play, dine, live, love and find inspiration.

The construction of SLS Dubai Hotel & Residences enjoys support from acclaimed architecture company AEDAS, interior design by Dubai-based Paul Bishop Design, with essential construction work and services provided by Gunal Construction, along with the best and most experienced suppliers and sub-contracting companies.

As the focus of the project is on lifestyle, the design of the tower takes inspiration from the module of classic Oriel architecture, a distinct aspect of mid-century classic architecture. To ensure a breathtaking view is offered across all areas of the building, the units are rotated by 45 degrees in four different angles.

Designed to appeal to a wide range from the public, including single young professionals, couples and families, as well as investors looking to enter the UAE property market, the units boast impressive dimensions as well as fully integrated appliances. Representing the pinnacle of creative vision, the tower features a diverse range of luxurious fixtures, fittings and amenities delivered by the world’s best companies.

The hotel incorporates design cues that is renowned by the global hotel brand globally that extends through every part of the visitors’ stay. Also, every apartment in the SLS Dubai Residences comes with bespoke, European-made fixtures and fittings as standard. These include kitchen sinks by Franke of Germany and sanitary wares by Villeroy & Boch. The full range of in-built kitchen appliances, including dishwasher, double-door refrigerator with freezer, electric hob, oven and washing machine and dryer, are by Electrolux.

All bathrooms feature rainfall showers and furnishings by Italian brand Gessi, while Italian porcelain ceramic tiles by Lea cover the floor of each apartment. The use of high-end equipment extends to the state-of-the-art gym and fitness facilities, which boast the latest workout machines by leading Italian brand Technogym.

SLS brand in Dubai

By bringing the SLS brand to Dubai, we have added a twist on luxury. Such a 360-degree lifestyle and entertainment brand was missing in Dubai and the offerings are truly unique. Luxury is a concept, it is not something tangible. The SLS brand will change the dynamics of the hospitality and residential sector.

For those who invested in the residences section of the project, the breakdown is the following: Half of all owners hail from China, with Emiratis making up 15%, Saudis 12%, Indians 8% and the remaining 15% a mix including Australians, Britons, Pakistanis, Lebanese and South African nationals.

As one of the tallest hotels and residences in Dubai, we’re proud to be bringing a complete new concept of luxury living and boutique hospitality. SLS Dubai Hotel & Residences is set to become a key landmark in Dubai. From its architectural intelligence, signature brands and lifestyle attributes – we’re expecting it to have a strong presence and it to be a main attraction for visitors and tenants alike. As we approach the completion of the project, we are looking forward to offering the market a one-stop destination for all their leisure cravings.

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