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NOMU Group Raises $5 Million In Seed Round Funding To Transform MENA’s Food-Tech Supply Chain


NOMU, one of the innovative food-tech supply chain platforms – set to revolutionise the food and beverage industry in the MENA region, has announced the successful closure of its first round of financing after the merger and establishment of Nomu Group.

Leading investors like DIV Capital, Shurfah, Core Vision, Purity for Information Technology, and well-known family offices in Saudi Arabia like the Bakr Family Office and the Altoukhi Family Office contributed $5 million to the seed round, in addition to angel investors. With a focus on restaurants and financing options, the funds raised will be used to increase NOMU’s B2B HORECA offering. A Software-as-a-Service (SaaS) solution and an AI assistant procurement officer chatbot are two projects that NOMU plans to create. The company prioritizes sustainability and sound unit economics, and two of its markets are already profitable.

NOMU has rapidly expanded since its founding in 2022 and now operates in four nations, including the Kingdom of Saudi Arabia, Egypt, Tunisia, and Morocco. By 2025, the company intends to aggressively expand into 50 cities and towns. Surprisingly, NOMU has already demonstrated a positive cashflow business model, recorded a 10x increase in revenue within a year, and has gross margins that are higher than healthy sustainable levels. NOMU has also formed strategic international alliances with major corporations in the sector, including Savola and Procter & Gamble.

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Founded by Salman Attieh, Yassir El Ismaili El Idrissi, Shehab Mokhtar, and Ahmed Eldemerdash, NOMU Group’s headquarters are located in Riyadh, KSA, with a holding structure in Abu Dhabi’s International Financial Centre. This strategic positioning enables NOMU to develop its operations further and expand its footprint, with plans to cover Pakistan and key sub-Saharan countries shortly.

“We are thrilled with the overwhelming support we have received from our investors, both in terms of funding and strategic partnerships,” said Shehab Mokhtar, Co-Founder and CEO of NOMU Group. “This seed round allows us to strengthen our B2B HORECA offering, invest in cutting-edge technology, and expand into new markets. NOMU is committed to revolutionizing the food-tech supply chain, providing greater convenience and efficiency for businesses in the MENA region.”

The company’s mission to transform the F&B supply chain has reached a significant turning point with the completion of its seed funding round. With its solid financial support, strategic alliances, effective centralized OPEX, and forward-thinking leadership, NOMU Group is well-positioned to transform the sector and spur innovation across the region.

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