Type to search

Machinery News Suppliers

Niftylift’s HR17E Wins HAE Product of the Year

The Hire Association Europe (HAE) runs the Hire Awards of Excellence, which took place on 22 April 2023 at the Grosvenor House in London.

The awards celebrate the fantastic achievements of hire and supply companies across the UK’s plant, tool, equipment, and event hire industries. It was a great pleasure to spend time with HAE members and acknowledge the successes of the hirers, suppliers, and individuals who’ve helped set the standard within the Hire Industry.

Winning HAE Product of the Year

Niftylift won Product of the Year for its new HR17E, a 17m All-Electric boom that offers up to five days of zero-emission operation on a single charge.

Launched in 2022 alongside the HR15E, the HR17E includes compact dimensions, low weight (just 4,970kg), an industry-leading working envelope and many innovative features to ensure efficiency and operator safety. These include AGM maintenance-free batteries, a complete battery monitoring and protection system, onboard diagnostics, ToughCage with SiOPS®, and Niftylift’s advanced telematics solution, Niftylink®, to name just a few.

Highly Commended – Supplier of the Year and Best Use of New Media

As well as the Product of the Year ‘Win’, Niftylift was also “Highly Commended“ in the Supplier of the Year and Best Use of New Media categories, for which we are also very proud.

Simon Maher, Marketing Manager for Niftylift, commented: “I would like to thank and congratulate all those involved in the design, development and production of the HR17E. Bringing a product like this to market requires the collaboration of dozens of dedicated people, and this award recognises that supreme effort. Teamwork is essential at Niftylift, and I’m very proud to be part of such a talented team.

“I would also like to extend our thanks to the Hire Association Europe, with special mention to Paul Gaze for hosting and Ann Harrison for organising a very professional event and honouring us with this award. – thank you!”