Mourad Hedna appointed UD Trucks Middle East President

Japanese trucks manufacturer, UD Trucks, has appointed Mourad Hedna as UD Trucks Middle East, East and North Africa (MEENA) President, assuming responsibility for the brand from Lars-Erik Forsbergh who moves to Singapore to head the Volvo Trucks operations in South East Asia.

Hedna was previously Vice President Powertrain Business Strategy for Volvo Group in Sweden, and has been working for the Volvo Trucks Group since 1996.

“UD Trucks has a strong reputation for going the extra mile and it is a priority of mine to get to know in detail all our customers’ business models so that we can best serve their current needs and anticipate their future requirements,” Hedna said.

“With our Quester range providing world class fuel efficiency, reliability and durability with a wide range of applications, and UD high ambition to renew all our products, I am confident that we are in a strong position to satisfy customers needs and support them to be succesful and prospere in their business.”

The 45 year-old joined Renault Trucks in 1996 where he held the position of Engine Research and Development Engineer (1996-1999). In 2000 Hedna was appointed Engineering Manager of the Volvo Trucks Group (2000-2006) before taking on the roles of Global Commodity Manager (2007-2010), Purchasing Director (2011-2014) and Vice President Powertrain Business Strategy in the 2 last years.

Hedna made the move to the UAE on November 1, 2016 and is permanently based at Volvo Group Regional Headquarters in Jebel Ali.