Ithra Dubai will enter into a co-presenting partnership with the prestigious Dubai Gold & Jewellery Group (DGJG) to sponsor the Dubai Shopping Festival (DSF) kicking off its 25th edition on December 26th, 2019. Ithra Dubai, known for delivering state-of-the-art community real estate projects, is inviting residents and tourists alike to immerse themselves in a truly authentic shopping experience in the “City of Gold.”
DSF events will be taking place in and around the historic Deira Gold Souk, where the daily raffle draw will be held for the 3,000 special edition gold coins created specifically for the occasion by DGJG and sponsored by Ithra Dubai.
Mr. Issam Galadari, Chief Executive Officer and Board member of Ithra Dubai, said: “DSF is a great opportunity for shoppers to visit a truly authentic area of Dubai and we are thrilled to co-present the festival during its landmark 25th year. Dubai boasts a long gold trading history and we are delighted to be playing a part in developing and enhancing the emirate’s world-famous Gold Souk where heritage and progress are seamlessly combined. Shoppers can look forward to an enhanced traditional shopping experience, with excellence at its core.”
Ithra Dubai, the master developer wholly owned by the Investment Corporation of Dubai (ICD,) is undertaking an extension of the Gold Souk as part of its landmark Deira Enrichment Project, one of the biggest in the developer’s diverse portfolio. The extension will rejuvenate Dubai’s historic heart of commerce and will complement its existing infrastructure with contemporary architecture and the latest technologies in sustainability while safeguarding its heritage.
Development work at the Gold Souk is expected to reach completion in the first quarter of next year, with the first handover scheduled for the second half of 2020. Once completed, the 1,181,025 square foot redevelopment will house 295 shops, 250 offices and 460 residences offered on a develop and lease model.