Abdul Latif Jameel Electronics, a major electronics distributor in Saudi Arabia, and Hisense, a global leader in white goods manufacturing, have entered into a strategic partnership to enhance their business portfolio and strengthen their presence in the region. The partnership agreement designates Abdul Latif Jameel Electronics as the authorized distributor of Hisense Air Conditioning in Saudi Arabia.
The signing ceremony, held under the patronage of Wang Qimin, the Consul General of the People’s Republic of China in Jeddah, solidified this collaboration. Hisense aims to expand its air conditioning business, serving both residential and commercial sectors, by leveraging this partnership. It looks forward to showcasing its cutting-edge innovations and advanced technology in air conditioning to end-users. On the other hand, Abdul Latif Jameel Electronics, leveraging its business expertise in the Saudi market, is committed to providing comprehensive air conditioning solutions and supporting Hisense in their endeavors.
Mr. Hisham Hamza, Chairman and Chief Executive Officer of Abdul Latif Jameel Electronics, conveyed his enthusiasm on the partnership, stating, “Our alliance with Hisense represents a significant milestone in our ongoing mission to provide top-tier electronics solutions for our customers in Saudi Arabia. By combining Hisense’s innovative air conditioning products and technology with our robust distribution network, we can increase the accessibility of the finest cooling technology for our clients.”
President of Hisense Middle East and Africa, Mr. Jason Ou, affirmed the partnership by signing the Memorandum of Understanding (MOU) and expressed his optimism saying, “This partnership with Abdul Latif Jameel Electronics signals an exhilarating new phase in our journey. We are confident in their regional network and service standards that align perfectly with our mission of delivering reliable, high-quality air conditioning solutions to the Saudi market.”
The collaboration between Abdul Latif Jameel Electronics and Hisense represents a pledge of quality and innovation from both companies. The integration of Hisense’s advanced and reliable air conditioners into Abdul Latif Jameel Electronics’ product range is set to greatly augment their offering and cater to the varied needs of their expanding customer base.