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Fleetboard marks 10-year cooperation with Western Bainoona Group

Daimler Commercial Vehicles MENA and the general distributor of Mercedes-Benz Trucks in Abu Dhabi – Emirates Motor Company (EMC) celebrate a remarkable milestone of a 10-year partnership with Western Bainoona Group (WBG).

WBG has been using Fleetboard, the telematics solution for Mercedes-Benz Trucks for a decade. They have one of the largest fleets in the region, with every Mercedes-Benz truck in their fleet activated with Fleetboard services.

Based in the UAE, WBG is an integrated group in the areas of construction, land transportation and crushers, and has been a cornerstone in the development of roads, bridges, and infrastructure projects in the UAE.

“We truly value the partnership and appreciate the trust from Western Bainoona Group. Together with EMC, we are committed to providing the best services and to further strengthen our long and prosperous partnership”, says Olaf Petersen – General Manager Daimler Trucks Sales, Daimler Commercial Vehicles MENA.

In 2011, Fleetboard was first introduced to WBG and after an initial trial with the activation of Fleetboard’s Driver & Vehicle Management services on some of their Mercedes-Benz Actros tractor head units, WBG soon spotted the potential savings and benefits achievable with Fleetboard.

By utilising the data from Fleetboard’s unique driver performance analysis, trip records and service/uptime data, WBG have not only benefit from operating cost savings such as fuel consumption, but also an increased uptime due to efficient management of services schedules.

This led to the firm to equip Fleetboard as standard in all their Mercedes-Benz Trucks in 2015. As of today, there are over 250 active Fleetboard units in WBG’s fleet.

“At Western Bainoona Group, we continuously enhance our capability to ensure we remain the forefront of our industry and having Fleetboard installed in our Mercedes-Benz trucks which enables professional monitoring and management of our fleet, is our commitment to provide excellence to our customers,” says Zouheir Chamandi, President of Western Bainoona Group.

He adds: “Thanks to Fleetboard, we managed to save over 10% of fuel consumption from idling and achieved almost zero fuel loss from potential fuel theft, by tracing fuel loss data with the trip records, mapping, and driver performance analysis.”