Disney introduces new home furnishings brand, Disney Home
isney is launching its own dedicated home and interiors brand in the UK, bringing a range of Disney, Marvel, and Star Wars-themed homewares, furniture, and design elements to the market.
Disney will offer the goods in its own stores as well as through a new home décor section of its shopdisney website.
The Mickey Mouse brand will also make the collection available online and in-store at a variety of third-party retailers, including Amazon, Wayfair, Dunelm, Primark, Selfridges, and Ruggable.
Liz Shortreed, Category Vice President, comments: “Disney Home offers families, fans and interiors enthusiasts the chance to style a little magic into their homes. We know that Disney storytelling has ignited imaginations for nearly a century, and this new brand brings together home décor inspired by some of our beloved characters from across our brands – from Minnie Mouse’s polka dots to the bold lines of The Millennium Falcon. Disney Home products have been thoughtfully designed to put the fun into functionality.”