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CBNME FM Power 30: Gary Reader, GM at ServeU, Ranks 4th


Gary Reader has been a part of the Facility Management (FM) industry for the last 30 years, which includes his current four-year journey with ServeU, a wholly owned subsidiary of one of leading real estate developers in the UAE – Union Properties.

ServeU is regarded as one of the leading facilities management companies in the UAE, with a rich history of FM expertise spanning over 40 years. Since its inception, the company’s top-most priority is to provide the best and most effective maintenance, engineering, cleaning, and ancillary services directly aligned to clients’ business objectives. The FM industry has been quite challenging over the years, but we have been growing, diversifying, and have aligned with new trends and technologies in the region. We have sculpted the perfect balance between technology and human assets, streamlining and regulating the maintenance, all while activating a quick response process.

Gary has overseen all the growth and changes and built a formidable team at ServeU with a purpose to serve the industry well and keep updating with the latest changes, understanding customer behavior, and aligning with the needs of the industry. Furthermore, Gary is responsible for client management, operations, and overall performance of the company as with his extensive experience in the UAE brings a holistic understanding of service delivery at important multiple venues with high footfall.

Gary strives to achieve operational excellence to not only ensure world class standards but also drive the growth of the business. He is committed to enhance the values and the mission of ServeU by ensuring their team members work in synergy with each other to deliver the best services.

The company has a lot of potential and has a big role to play in the ever-evolving FM industry, which keeps adapting to accommodate new trends and to cater to the changing needs of the partner industries.

During Gary’s tenure at ServeU, he’s encouraged partnerships and collaborations as it will enable the company to further contribute to the development of the UAE’s FM sector. ServeU collaborations pave the way for them to enhance our management services.

2020 was a challenging year for ServeU, however, through the team’s smart decision making and coordination, ServeU have achieved quite a lot. Their decision to heavily invest in service delivery automation has brought major improvements in their operations. This has resulted in ServeU securing a customer satisfaction rating of 93 per cent.

Through ServeU performance, they have won several long-term contracts with clients from different portfolios in the second half of 2018. Their recently added clients include a large and well-established theme park in Dubai, a leading government transportation provider, a top UAE bank with 56 sites across seven emirates, as well as a prominent higher education provider.

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