Bostik to start its first production of flooring system in KSA, in partnership with Gerflor Middle East
Bostik, an Arkema company, and Gerflor Middle East celebrated their partnership through the signature of a manufacturing and distribution agreement and the kick-off event of the first production of Bostik flooring range in Saudi Arabia.
Thanks to the localization of Bostik Wall & Floor systems, Bostik and Gerflor will support the development of their customers in the region, with a complete offer, providing high standards quality solutions, technical and logistic services.
Bostik and Gerflor Middle East ambitions stand within the Kingdom of Saudi Arabia Vision 2030, to be a pioneer and model of excellence in their field of expertise.
Gerflor is a global leader in manufacturing and marketing decorative and sustainable flooring solutions and wall finishes, with an established footprint in Saudi Arabia and the broader Middle East. Gerflor develops specific flooring and wall solutions to meet every indoor market application need in housing, healthcare, education, sport and hospitality. Gerflor Group is an official partner of the International Handball Federation and the International Volleyball Federation.
“Gerflor Middle East is excited to join its forces with Bostik. Gerflor Middle East has been serving the wall and floor industry since 1977. The combination of Gerflor and Bostik expertise will enable us to complete our offer with high standard quality solutions, creating new opportunities in the Kingdom of Saudi Arabia” – Mohamad Al Bassam, Executive Director Gerflor Middle East
“Global leader in the wall and floor preparation and adhesives systems, Bostik launched a new initiative One Flooring Range with the ambition to supply solutions that are tailor-made to the professionals and consumers’ needs. The partnership between Bostik and Gerflor Middle East is part of the strategic development of Bostik to expand and localize its business in the Middle East.” – Morgan Malecotte, Global Steering Unit Director, Wall & Floor System Bostik
Founded in 1889, Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives.
“Arkema Group has been supplying the oil and gas, petrochemicals and construction markets of Saudi Arabia for more than 30 years and has developed strong relationships with key customers. With this partnership, Arkema will further strengthen its presence in the Kingdom” – Abdelkader Kadri, CEO Arkema Middle East.
With Bostik and Gerflor strong expertise in the Flooring segment, this partnership will combine two organizations that are highly complementary and will support customers’ development in this region.