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Berkeley Group Launch King’s Road Park by St William in Fulham

St William will be launching King’s Road Park in the United Arab Emirates on the 11th September 2019 at Savills Middle East, 22nd floor, Arenco Towers, Media City, Dubai, UAE. Prices at King’s Road Park start from AED3,084,000 Please visit www.kingsroadparksw6.com for more information.


Today marks the international launch of King’s Road Park by St William in Fulham. Located just 60 metres from the King’s Road and next to Chelsea, King’s Road Park will deliver over 1,800 homes set within six-acres of open space, including a park, square and residents’ garden. King’s Road Park will also deliver world-class residents’ facilities and 100,000 sq. ft. of commercial space.

The scheme will feature the restoration of a heritage Grade II* listed gasholder, which is the oldest in the world. Situated in one of London’s most celebrated locations, King’s Road Park will create a new landmark for Fulham.

The best London has to offer on your doorstep
King’s Road Park takes prime position in the heart of Fulham, with the best of south-west London’s amenities on the doorstep. A range of top-performing schools and universities are within easy reach, including Imperial College London, King’s College London, London School of Economic, Thomas’s Fulham and Lady Margaret School. The scheme is also located just 60 metres from the King’s Road, which stretches from Sloane Square in Chelsea to Parsons Green. The King’s Road comprises a mixture of high-end fashion stores to trendy boutiques and is just a short walk from some of London’s best department stores such as Harrods and Harvey Nichols. The area further benefits from a wealth of culture and entertainment, including the Saatchi Gallery and Royal Hospital Chelsea – the venue for both Masterpiece and the RHS Chelsea Flower Show.

Investments positioned to thrive

King’s Road Park will create 1,843 new homes, comprising a collection of stylish suites, one, two, three and four-bedroom apartments, as well as a selection of penthouses. Located next to iconic Chelsea, King’s Road Park will offer residents the opportunity to invest in a popular area of London, with central London homes predicted to rise in value by 4.5% in the next five years*. The capital is set to remain an attractive place to live, work and own residential assets, supporting a 12.4% price growth in central London by the end of 2023. Furthermore, Sterling is also anticipated to appreciate against the US Dollar by 15% by 2021*, making King’s Road Park an investment that is likely to deliver favourable returns for buyers down the line.

Photo: Robert Pearce, Director and Head of International Residential for Savills, Middle East

“Despite the current uncertainty, London remains an attractive market for property investors across the global who seek long term stability and growth. The weak Pound Sterling has created a significant buying opportunity for USD investors across the Middle East, where some properties in central London postcodes can be snapped for as much as 40% less than 5 years ago. King’s Road Park is the final opportunity to invest in the Imperial Wharf master planned community where price evolution has consistently outperformed the London average over the past 15 years “as stated by Robert Pearce, Director and Head of International Residential for Savills, Middle East


Thoughtful design with world-class facilities

Designed by renowned architects EPR, each home will be thoughtfully arranged and will feature bright, open-plan living spaces. There will be a range of world-class facilities for residents to enjoy, including a 25-metre swimming pool featuring a skylight to fill the area with natural light, alongside a vitality pool, sauna and steam room. There will also be a residents’ lounge with an Atrium courtyard, perfect for entertaining guests, and a spacious gym and two fitness studios. Furthermore, residents will benefit from 24-hour concierge services, two cinemas, private dining room, meeting rooms, two treatment rooms, games room and a virtual golf room.


A new neighbourhood with St William’s landscape-led approach at its heart
The natural environment takes pride of place at King’s Road Park. A beautiful new public park is at the centre of the development, with inviting green and open spaces for the community to enjoy. There is also a private courtyard garden for the residents within the first phase, which includes landscape features such as a maze, linear lawn, water feature, seating and a planting area for residents to enjoy all year round. King’s Road Park has been designed to position the new homes within the park, all of homes featuring a private balcony or terrace and many offer panoramic views across the park and central square.

Photo: Clementine Malim, Savills Associate for International Residential Sales, Middle East

A prized location with connections throughout London and beyond

King’s Road Park is conveniently situated in Zone 2, allowing residents to reach London and beyond with ease. Fulham Broadway Underground station is an eight-minute walk away and is served by the District Line, meaning residents can reach Victoria in just 15 minutes. Imperial Wharf Overground station is a nine-minute walk away, offering services to key stations including Clapham Junction and Euston. For travelling further afield, Heathrow Airport is just under a 30-minute journey by car or by train.


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