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Asas Auto Part to distribute Axalta products

Coatings provider, Axalta Coating Systems, has signed a partnership with Asas Auto Parts Trading to retail its Spies Hecker and Nason brands in the region.

Spies Hecker is one of Axalta’s premium refinish brands, and is used in more than 80 countries with its product systems and paint technology. Nason is a cost-effective coating solution for the mainstream segment of the market in the Middle East.

Fadi Medlej, Managing Director, Axalta Middle East and North Africa said: “We are extremely happy to partner with ASAS Auto Parts to bring two of Axalta’s proven and high quality products to customers in Jordan. We have always committed to providing innovative products to support our customers’ and partners’ success. And we believe that through this partnership we can provide Axalta’s industry-leading products and services to customers in the region.”

“As one of the leading companies in the auto parts and service industry in Jordan, we are delighted to have this partnership with Axalta,” Rafiq Humodah, CEO of ASAS, said: “We are confident that this new partnership will allow us to provide high quality products to our valued customers along with great services for many years to come.”