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Al Tayer Motors launches new Ford Trucks 6×4 Tractor Head series

Al Tayer Motors, the official Ford Trucks importer-dealer in the UAE, launched the new 6×4 Tractor Head series (3543T) in Dubai.

The new Ford Trucks 6×4 Tractor Head series (3543T) offers advanced specifications such as 10mm 500 MPa strong steel chassis, twin clutch, 16-speed ZF manual transmission, and day & sleeper cab options.

Ashok Khanna, chief executive officer, Al Tayer Motors, said: “A truly competitive, viable and economical alternative, the Ford Trucks 6×4 Tractor Head series is powerful and capable vehicles tailored to meet the specific needs of the UAE market. The 3543T is now equipped with 24-inch tyres in response to the market requirement and is currently being offered with a comprehensive warranty that can be extended up to five years.”

The 24-inch tyres provide superior ground clearance and high traction in extreme and challenging conditions, while the high front axle capacity increases its durability and the high towing capacity allows transportation of heavy loads.

Managing director Middle East of Ford Trucks, Mustafa Caner Sinanoglu, said: “Ford Trucks is continually focused on building long-term relationship with its customers by understanding the true need of each customer and the regional requirements. It is always Ford Trucks’ aim to provide a unique experience to each customer by finding the right solution based upon their business needs. As a reflection of that Ford Trucks’ global aspect, our new series has been designed and developed with consideration of our GCC clients’ needs and market requirements.

“Furthermore, Ford Trucks aims to continue being a true business partner even after the customers’ purchasing. Beside of providing wide range of products, we also offer entire service and support benefits at after sales period. According to customers’ business needs we offer both preventive service contract and comprehensive service contracts, which customers can always tailor to their operating requirements with an additional fee.”

Powered by a 12.7 L engine, the 6×4 Tractor head is a popular and preferred axle configuration mainly because of its capacity to move heavy loads and having better grip on off-road conditions such as construction and quarry sites; for delivering power to more tyres – thereby producing better control and overall vehicle operation; and being ideal for long distance haulage.

Offering comfort and exceptional uphill traction, the 2018 6×4 Tractor Head series delivers a whopping 430 PS at 1800 rpm and 2150 Nm of torque between 1000 – 1300 rpm. The optional 600 KW Intarder option offered for even tougher conditions brings the total braking capacity to 1000 KW, ensuring that the heaviest loads can be carried safely on even the steepest slopes.

Designed for the most demanding environments, with best-in-class sequence and efficiency, an important feature in the new Ford Series is the Automated Transmission option. With off-road, rocking, and economy modes, the Automated Transmission option assists drivers in keeping their vehicle sure-footed on virtually any terrain.

The new Ford Trucks series continues to save after purchase, offering a competitive advantage with 25% reduced maintenance costs. The service periods extended up to 40,000km/ 800 hours offer will allow the customers to have the most competitive maintenance advantage in the logistics and construction sectors.

In addition to the above, the following considerations make the Ford 3543T very competitive: less downtime, low fuel consumption, extended warranty, on-site maintenance and repair services – (mobile workshop) sites increase vehicle uptime and Ford Driver Academy: (Training the Driver) focusing on the principles of safe driving under tough working conditions such as hazardous material transportation and construction sites.  


Development process of the new Ford Trucks Series

  • €150mn invested in the development of Ecotorq engines and new Ford Trucks
  • 750 engineers worked for four years
  • The trucks covered more than two million km of test drive in eight different regions
  • The new Ford Trucks Series was tested in eight countries across three continents, under the world’s toughest conditions, and prepared for the users.

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