Al-Bahar unveils new CAT equipment at the Big5 Heavy
Al-Bahar, in partnership with Caterpillar, successfully participated in the Big 5 Heavy 2018 held at the Dubai World Trade Center from March 26-28.
The event happening for the first time witnessed Al-Bahar alongside Caterpillar, leveraging the platform to demonstrate the most recent CAT Next Generation solutions and services that help its customers succeed.
The theme this year for the Caterpillar/Al-Bahar stand was ‘New Range. New rules’; reflecting the idea of pushing old rules aside to make way for new ones with the Next Generation series of excavator. The Caterpillar/Al-Bahar stand highlighted how the latest range of equipment from Caterpillar was offering a powerful advantage to its users, in particular to the heavy machinery industry. The stand this year was the platform chosen by Al-Bahar to unveil the two new machines in the fleet Cat 320 Excavator and Cat 962L Wheel Loader.
In addition to these two launches, the stand exhibited a wide range of latest offerings including – Cat 950 GC and 966L Wheel Loaders, Cat D8R Dozer, Cat 340 Excavator, and Cat 239D Compact Track Loader. Cat Connect offerings, including both the technological updates and services, were among the other updates displayed at the Caterpillar/Al-Bahar Big 5 Heavy exhibit.
Commenting on the industry and the new range, Samer Ismail, Earthmoving and Excavation Product manager, said: “The construction industry is one of the most demanding segments these days. With newer challenging projects and scenarios, the industry is known for its attribute to stay competitive. We understand the industry is in need of revolutionary solutions, and as a leading brand offering construction machinery, we are prepared to help our customers navigate through challenges with the New Challenger range that will help their operations succeed.
“Our exhibit has helped our customers to realise the benefits of our new and latest range of offerings. The idea was to show our customers what Caterpillar along with Al-Bahar could offer them throughout their project life cycle, from beginning to end. We are glad to have showcased our commitment to excellence, adding value for customers.”