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Tradeling and JD.com ink deal to boost eCommerce in the region


B2B eMarketplace Tradeling has signed a partnership agreement with Chinese eCommerce giant JD.com to provide MENA business buyers access to tap into China’s fast-growing eCommerce market, in a further boost to advance the region’s B2B ecosystem.

Through the partnership, Tradeling will list brands and products from JD.com on its wholesale platform, Tradeling.com, giving MENA customers access to high-quality Chinese brands.

The new partners will also look at opportunities for Tradeling to integrate and use JD.com’s logistic and warehouse capabilities for a fast delivery experience, leveraging JD.com’s logistic capabilities and to help create a seamless B2B buying experience for MENA businesses.

The partnership is a further push for Tradeling.com, which has re-developed the way business buyers’ source and procure goods by removing many complexities for regional businesses.

Welcoming the partnership, Mohammed Al Zarooni, Director General of Dubai Airport Freezone Authority (DAFZA), said, “Tradeling is a Dubai-born company that is committed to driving significant value for MENA business buyers.

“It is the future of online B2B commerce, a borderless, contactless world of trade. China is an important global market that we have had long-standing business relationships. This partnership with JD.com will provide access to a key trade route to further enhance the buying power of regional buyers through highly competitive rates.”

The two entities will also explore ways to promote and educate entrepreneurs to enter the eCommerce industry to further support the SME sector in the region.

As part of the partnership, the joint efforts between Tradeling and JD.com will also look at ways to boost private label opportunities, another service offered on Tradeling.com designed to encourage entrepreneurship.

Marius Ciavola CEO, Tradeling said: “Our partnership with JD.com will give businesses in the MENA region the ability to access products from Chinese manufacturers at competitive prices, while having the added benefit of JD.com’s logistic and warehousing services. Our aim is to provide seamless trade at the best prices. This partnership does just that and gives MENA business buyers a greater customer experience.”

Tradeling will also offer free delivery of any goods purchased from JD.com via the Tradeling platform for a limited period to further support trade.

JD.com is one of China’s largest online retailers and its biggest overall retailer. JD.com offers a selection of products across every major category including electronics, apparel, and home furnishings, FMCG, fresh food, home appliances and more.

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