Swisslog appoints David Dronfield as new GM for Middle East
Automation expert Swisslog announced the appointment of David Dronfield as the new General Manager for its Middle Eastern operations.
David brings more than 35 years of professional experience in the warehouse automation sector with expertise across sales, marketing, business development, project management and in managing senior leadership roles.
With the increased interest in warehouse automation, David will be responsible for growing Swisslog’s regional customer base and creating awareness about the need for professionally integrated warehouse automation systems.
As the new general manager, David will support businesses with the provision of custom solutions that gives them a competitive advantage.
Having worked in the industry for more than three decades, David brings with him a wealth of experience and industry expertise. Prior to joining Swisslog Middle East, David has served as founder and managing director of Intralogistic Solution, a company providing intralogistic design, supply chain consulting and turnkey equipment solutions.
Additionally, he has worked as the regional general manager for Al Futtaim Auto & Machinery Company LLC, implementing initiatives for a strategic expansion of UAE based industrial storage and handling solutions business operations across the GCC region, namely Oman, Qatar, Bahrain and Saudi Arabia.
David also managed business operations in various locations, including the UK, Australia, Indonesia, and Thailand prior to relocating to UAE.
Commenting on his appointment, David said: “I am really excited about this new challenge and am committed to strengthening Swisslog’s footprint in this market.
According to several research reports, the warehouse automation market in the Middle East is forecasted to increase from USD600 million in 2019 to over USD1 billion by 2022.
A recent survey also indicated that 96% of its respondents said that they expect the warehouse automation value proposition (in comparison to the manual alternative) to increase over the next three years.
The future of warehouse is automation, and there is a huge opportunity for increased growth. Swisslog’s proven innovative solutions can help businesses to overcome challenges, capitalise on digital transformation and scale their business.”
David holds a B.Sc degree in Electrical and Electronics Engineering from the University of Surrey.
He replaces Alain Kaddoum after over four years of senior leadership at Swisslog Middle East, who decided to follow new career outside Swisslog.