Yasser Zahreddine, Managing Director, Eastern Gulf, SMSA, explores tech-driven solutions and industry trends redefining delivery excellence at Seamless Middle East
Seamless Digital Commerce took place last week, from 20–22 May 2025, bringing together over 750 exhibitors and 500 speakers from across the globe. Held under the theme “The Future of Digital Commerce,” the event highlighted the accelerating importance of digital transformation across different industries, with a focus on the significance of the logistics sector. Among the top logistics companies that were part of this year’s event are: DHL, Aramex, Emirates Courier Express, SMSA, Zajel, and many more.
Since 1994, SMSA has been at the forefront of the courier and logistics industry, serving tens of thousands of businesses and individuals with reliability and innovation. As a trusted market leader, SMSA offers a robust platform of comprehensive services, from express domestic and international delivery to freight solutions by road, sea, and air.In an exclusive interview, Yasser Zahreddine, Managing Director of Eastern Gulf at SMSA, shares expert insights into the rapidly evolving logistics landscape. He discusses the industry’s ongoing transformation, the increasing role of technology, and how SMSA is driving innovation to deliver a seamless, customer-centric experience.
Interviewer: Aya Zhang. Multimedia production: Eduardo Buenagua & Joel Amparo.
