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J&T Express Signs Lionel Messi As Its First Global Brand Ambassador

J&T Express, a global logistics service, recently announced the appointment of Lionel Messi, the world-renowned football star and 2022 World Cup-winning team captain, as its first global brand ambassador.

Signing Argentine captain Lionel Messi as the company’s first worldwide brand ambassador is in accordance with J&T Express’ ambitious expansion goal to a global network and establish itself as a one-stop e-commerce specialist inside the logistics supply chain.

J&T sees Messi as a ‘generational athlete’ whose sporting ethic, humility and dedication align with the values of the fast-growing logistics company. Rachel Liu, Global Branding Director at J&T Express, says, “Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business.”

Messi, considered one of the greatest football players of all time, also expressed his excitement about the partnership. “We share many similarities in our passion and determination to never stop improving. Just as the sport of football unites millions across the globe, J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey,” Rachel added.

Messi is the ideal fit for J&T Express’s global ambitions as a world-renowned athlete with a big global fan base. His drive for excellence and dedication to his craft coincides with the brand’s mission to offering world-class service to its customers.