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Logistics News

IQ Robotics expands partnership with Brands for Less Group


AI-driven, robotics logistics company IQ Robotics is expanding upon its partnership with BFL Group (Brands For Less Group) through a multi-million-dollar deal.

This new deal comprises a second transformation project that seeks to support BFL’s international expansion out of its facility in JAFZA via 156 robots that will enable and unlock the group’s growth in global markets.

Fadi Amoudi, CEO of IQ Robotics, said: “We are proud of our partnership with BFL Group and look forward to this exciting new chapter that will enable the group’s international growth across the GCC, specifically into Saudi Arabia, and aligns with our vision to help transform our partners while consolidating Dubai’s global position.

“We thank BFL Group for its continued trust in IQ Robotics as its transformation partner towards redefining boundaries in the supply chain and logistics industry by offering fully automated solutions powered by robotics and AI.”

Toufic Kreidieh, Co-founder and CEO of BFL Group, said: “We are proud to announce our re-collaboration with IQ Robotics – a partnership through which we will transform our Central Fulfillment Center into a robotics operated sorting facility.

“By making the shift to a robotic automated warehouse, we aim to decrease our downtime and lower our shift patterns that are outside normal work hours, allowing us to build a more productive and efficient workflow. Furthermore, we also believe the collaboration promises customers with consistency in high-quality service, along with other benefits such as enhancing our customer service experience and delivering more new arrivals to BFL customers daily.”

IQ Robotics is working in line with the UAE and Saudi Arabia’s visions of transforming and enabling the supply chain and logistics sector.

The company has deployed 400 robots in a span of 18 months and is seeking to change the fabric of the industry by making this technology available and accessible for all ventures.