Goodyear renovates website to improve user experience
The Goodyear Tire & Rubber Company has completely overhauled its off-the-road (OTR) tire website, www.goodyearotr.com, to provide an enriched user experience and help mining, construction, quarry, and port operations discover how Goodyear can help enhance their efficiency and lower their operating costs.
Optimised for all devices, including mobile phones and tablets, and featuring robust search capabilities, the new site contains detailed information about Goodyears full portfolio of OTR products, including tires for mining, construction, quarry, and port application; the company’s worldwide support capabilities, including its global network of manufacturing plants, dealers and distributors that help ensure customers receive the right tires in the right place, at the right time; services, such as field consultations, tire surveys and more, all designed to help enhance operational efficiency; and management tools, such as Goodyears EMTrack OTR tire performance monitoring system, which gives end users the ability to track the performance of their tires, chart critical indicators like cost-per-ton and cost-per-hour, and more.
Jose Martinez, senior digital and solutions manager, Goodyear, commented: The sites navigation and functionality have been optimised to help users find the information they are looking for quickly. To locate specific products, users can search by tire size and rim diameter, and can drill down into other specs, such as individual tire features and benefits, load/inflation tables and warranties. Users also can compare features, benefits and specs of up to three Goodyear OTR tires at a time. And users can contact Goodyear tire experts for consultation through the site.
The sites powerful dealer locator recognises the users geographic location and automatically displays a list of and map to the nearest Goodyear OTR tire dealers in North America.
In addition, the site contains information about exclusive Goodyear OTR tire technologies, plus a collection of videos, tips, and best practices about OTR tire selection, maintenance, and other topics.
Martinez added: Goodyears goal is to help end users enhance their productivity while lowering their operating costs. Our newly revamped site will play an important role in helping achieve this. Its one more valuable resource that we offer to mining, construction, quarry, and port operations.
