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Ford customers to be able to order CAFU via infotainment system

Ford and Dubai-based start-up CAFU announced a new partnership to enhance the refuelling experience through Ford’s SYNC communications and entertainment system in the UAE.

Thanks to the collaboration, Ford and Lincoln customers will be able to order fuel directly from their infotainment systems. This is a first-of-its-kind partnership and service in the region and is available to in the UAE.

“Ford and Lincoln customers in the UAE will now be able to make the refuelling experience predicative and easier than ever before with CAFU, making visiting and queuing up at a petrol station a thing of the past,” said CAFU Founder and CEO, Rashid Al Ghurair.

“Our partnership with Ford marks a new era of convenience in motion enabled by technology and innovative thinking.  It is another step forward in our long-term vision for CAFU of making life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience towards further convenience and ease of use to make operating a car simpler and smarter.”

In the drive towards ongoing innovation by both companies, the partnership will benefit Ford and Lincoln customers in the UAE owning 2017 model year vehicles onwards, that are equipped with SYNC communications and entertainment system.

The integration will allow customers to connect to their CAFU account via Bluetooth on their Android Operating System enabling them to make a refueling order while keeping their eyes on the road.

In a move to enable further ease of use, Ford and Lincoln customers will also be able to use the infotainment systems voice command option to book their refueling slots anytime and anywhere.

As part of the technology integration, the teams at CAFU and Ford have worked to build predicative features that will alert the customer to refuel when the fuel level gauge hits 20% or less.

A pop-up prompt to refuel will automatically appear, leading to the next available CAFU refuelling slot based on the selected location notified by the customer.

With CAFU’s on demand refueling service operating across parts of the UAE, customers will be able to refuel on the go at the same price as the petrol station with no delivery fees saving time and avoiding queues.


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