First biometric authentication solution for eCommerce transactions launched in the UAE
Financial institution Abu Dhabi Islamic Bank (ADIB) partnered with Visa to introduce the UAE’s first biometric authentication solution for eCommerce transactions.
The solution leverages Visa Consumer Authentication Service to deliver a significant improvement in customer experience and reinforced data security.
Visa Consumer Authentication Service aims to enhance user experience, as well as mitigate security and fraud risks by replacing traditional verification methods, such as OTP requirements, with biometric authentication using fingerprint and facial biometrics.
Once the solution is implemented, ADIB customers can authenticate their eCommerce transaction by using their ADIB Mobile application biometric authentication instead of the conventional OTP that is sent by SMS or email.
Unlike conventional procedures for user authentication, biometrics makes it difficult for intruders to use illegally obtained consumer credentials, allowing for stronger security and a time-efficient experience, even when customer is travelling.
Philip King, Group Head of Retail Banking, at ADIB stated: “Due to the pandemic, online security and fraud protection has become more essential than ever. eCommerce websites have to confront various security issues from online fraud to theft of confidential data.
“Unlike conventional authentication processes, a biometric identification system uses the physical characteristics of an individual to grant account access, ensuring the security of consumers. Through our partnership with Visa, we aim to continue evolving our approach to using digital solutions to improve our customers’ experience.”