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DP World, Legoland partner for boating school and sea port attractions

Global trade enabler, DP World, has partnered with Legoland Dubai, to present the theme park’s boating school and sea port attractions as the exclusive port terminal’ sponsor.

Boating school offers children the opportunity to captain their own boats and sea port is a themed playground island where they can climb and roam structures to experience the workings of a port. Parents can accompany their children on the boat rides or enjoy the adult seating area with a view of the grounds.

Along with these, Legoland Dubai, part of Dubai Parks and Resorts, the region’s largest integrated theme park destination, features over 40 interactive rides, shows and attractions and 15,000 Lego models made from over 60 million Lego bricks.

The five-year agreement aligns with DP World’s Global Education Programme, which aims to raise awareness about the maritime sector, trade and logistics, and related career options. With business units in 14 countries already delivering the programme to local schools, the aim is to reach out to 34,000 young people globally by 2020.

DP World group chairman and CEO, Sultan Ahmed bin Sulayem, said: “This is a great opportunity for us to reach out to future leaders. Through education and teaching children about trade, we encourage involvement in our industry for the long term. Our industry is changing rapidly and the application of new technologies means there are a variety of new types of jobs available.

“Today, driverless cars, drones and automated quay cranes driven by joysticks in a control room are used in our operations and skills to tackle subjects such as big data, the internet of things and robotics will also bring about change. These are exciting times for young and adventurous minds to begin understanding our sector and thinking of their future careers.”

Legoland Dubai general manager, Siegfried Boerst, said: “We are excited to align with DP World for our sea port and boating school attractions at Legoland Dubai. Playful learning and education are at the heart of everything we do at our Parks, and partnering with a world-class entity such as DP World who believe in enriching the lives and experiences of future generations is a natural complement to our ongoing initiatives.”


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