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Cartlow partners with Blue Ocean Global to boost circular economy


Re-commerce and reverse logistics firm Cartlow has partnered with Blue Ocean Global, which represents top telecom, electronics, and small domestic appliance brands, in an effort to streamline its product return flow, enhance conversion rate, and sustain a healthy inventory.

Blue Ocean Global is the authorised distributor of brands including Black & Decker, Gigaset, Motorola, NEC, Milagrow, Godrej, and many more. In parallel, Cartlow’s advanced reverse logistics platform will empower the global distributor to eliminate waste from its reverse supply chain and direct it into the hands of Cartlow’s satisfied customer base.

Cartlow’s partnership with Blue Ocean Global will support the latter in sustaining a healthy inventory and an elevated value proposition by utilising the power of API integration, technology and by helping the reverse inventory journey, starting from receiving the item to refurbishing it until it reaches the last stage of selling on Cartlow.

Furthermore, the collaboration will allow both parties to have an even greater impact on decreasing waste from returned, open-box, and clearance products, by reselling products on Cartlow’s popular re-commerce platform which has more than one million active users per month.

Excess inventory is often discarded in large quantities, as the reselling of these items can be challenging. As such, the partnership between both entities is set to significantly improve Blue Ocean Global’s reverse inventory problems by helping with their sustainability and overall warehouse storage, whilst fuelling eCommerce growth in the region on a larger scale – a common goal for both entities.

The recent agreement also comes in line with Cartlow’s expanding market presence, collaborating with leading distributors, retailers, and resellers in the region, after demonstrating its proven track record within the field of reverse logistics.

Additionally, Cartlow’s innovative industry re-commerce platform operates with the goal of enhancing resellers, retailers, and distributors’ overall operational efficiencies through sustainable return management practices and sales channel capabilities.

Commenting on Cartlow’s partnership with Blue Ocean Global, Mohammad Sleiman, Founder & CEO at Cartlow stated: “Our notable partnership with Blue Ocean Global will support them in achieving a more sustainable business model when it comes to stock and return management.

“Nowadays, leading distributors are rethinking the way they manage returned and overstock items, and we are here to assist them in achieving higher inventory recovery rates, improving warehouse utilisation capacity, all whilst reducing their overall handling costs.”

Shahzad Ahmed, Chairman & CEO of Blue Ocean Global, added: “We are proud to be associated with Cartlow, the leading re-commence and reverse logistics facilitator in the region. We look forward to building a fruitful long-term relationship with Cartlow and seeing both our businesses grow together.

“At Blue Ocean Global, we have a large stream of brands within the small domestic appliances, telecom, cookware and FMCG segments that continuously require efficient and regular stock and return management, and we believe Cartlow will assist us in optimizing such operations.”

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