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Bridgestone unveils city of the future at CES 2021


Automotive parts manufacturer, Bridgestone Corporation, is showcasing Bridgestone World, an interactive city, at CES 2021, held virtually this year from 11-14 January.

As part of the digital exhibition, Bridgestone is displaying several sustainable mobility solutions. Live online showcases and on-demand feature videos will also foster opportunities for collaboration with partners across the technology spectrum at the digital event.

Bridgestone World, specifically developed in response to this year’s virtual format, allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater customer and social value.

The tool’s central urban environment allows users to explore Bridgestone’s evolution into a high-tech company that enhances its core tire and rubber offering through smart tire and advanced mobility technologies.

Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.

Paolo Ferrari, President and CEO, Bridgestone Americas, and Executive Vice President and Executive Officer, Bridgestone Corporation, said: “Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions. As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.”

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