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Al Tayer Motors Wins Ford Trucks’ Champions Award 2019


Al Tayer Motors, the official Ford Trucks importer-dealer in the United Arab Emirates, has won the Champions Award 2019 from Ford Trucks’ dealers in 44 countries worldwide for its overall performance.

The accolade win comes even as Al Tayer Motors records a strong nine months for its trucks business in 2020 with a growth of more than 50 per cent in the first nine months of 2020 compared to the same period in 2019. The dealership delivered a solid performance with major wins in the established Construction and Waste Management segments with major inroads into the Transportation, Cargo and Logistics segments.

“The Champions Award is granted only if there is great success in all aspects of business performance. This prestigious award acknowledges the contribution of Al Tayer Motors’ business performance in the last financial year. Of course, all this can be possible only with assuring great customer satisfaction as the key enabler for full-fledged accomplishments. The Al Tayer Motors team achieved this with its undivided focus on the brand, investment on high quality human resources and its well-analyzed business processes. It is great to see the team strengthening Ford Trucks image in the UAE and we proudly celebrate them with this well-deserved award. Customer satisfaction will further be escalated to a new level with the opening of the brand-new Ford Trucks 3S facility in the near future,” said Bahattin Topçu, Managing Director Middle East & Africa, Ford Trucks.

Al Tayer Motors signed the Ford Trucks brand in 2014 and has since successfully established and strengthened its presence in the heavy commercial vehicles sector in the UAE.

“Winning the Champions Award from Ford Trucks is a tremendous achievement and recognises the hard work of the entire team in promoting the brand and providing customers with excellent after-sales services across the UAE. We strive for excellence in everything we do and it is something that our stakeholders and customers have come to expect of us,” said Ashok Khanna, Chief Executive Officer of Al Tayer Motors.

Al Tayer Motors retails the full range of commercial vehicles in the UAE including the award-winning Ford Trucks F-MAX, Construction series and Tractors & Road series.

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