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AD Ports Group inks MoU with Zayed Higher Organisation for People of Determination


AD Ports Group and Zayed Higher Organisation for People of Determination (ZHO) have signed a Memorandum of Understanding (MoU) to aid efforts aimed at supporting people of determination and enabling them to achieve their aspirations and actively contribute to the nation’s development.

The MoU reflects AD Ports Group’s commitment to its social responsibility and support for all segments of society, as well as its dedication to driving cooperation with the leading national firms in joint social and humanitarian work.

As per the agreement, AD Ports Group will provide ZHO with fully equipped retail space at Marsa Mina, a vibrant retail and F&B hub at Zayed Port, which will allow people of determination to display their commercial products.

Maqta Gateway, the digital arm of AD Ports Group, will also be providing the organisation with access to IBTIKAR platform, which was developed to compile innovative ideas and suggestions submitted by employees, customers, and stakeholders. To date, the platform has produced thousands of ideas, of which several have already been turned into successful projects including Marsa Mina.

As part of the MoU, ZHO will deliver sign language training programmes for AD Ports Group’s employees, as well as printing awareness brochures in Braille for AD Ports Group’s customers of determination.

His Excellency Abdullah Abdul Ali Al Humaidan, Secretary-General of Zayed Higher Organization for People of Determination welcomed the collaboration with AD Ports Group and thanked the team for their cooperation, noting that ZHO is keen to exchange expertise and work with leading companies to support social, humanitarian, and national efforts aimed at achieving sustainable social development.

He commended the important efforts and significant role of national institutions in rehabilitating, employing, empowering, and integrating people of determination in the society.

He said: “Our cooperation with AD Ports Group is a great example of successful social collaboration as per the vision of the wise leadership of the country and comes in line with our role under the vocational rehabilitation and employment pillar of the National Policy for Empowering People of Determination. The cooperation also allows us to achieve one of the employment policy objectives in Abu Dhabi under the Emirate’s Comprehensive Strategy for People of Determination 2020-2024.”

He added: “This collaboration will help support and market the goods produced by the people of determination under the trademark ‘BEE’. Moreover, it will help us develop our work mechanisms by launching cooperative initiatives that will benefit all stakeholders and strengthen the role of the people of determination in the society.”

The MoU will facilitate the exchange of information and knowledge between AD Ports Group and ZHO, in the fields of IT, cybersecurity policies, in addition to vocational health and safety. Both parties will work closely to develop joint work plans for sports, culture, and social programmes, along with joint training courses for employees from both organisations.

Captain Mohamed Juma Al Shamisi, Group CEO, AD Ports Group, noted that the efforts of AD Ports Group and Zayed Higher Organization for People of Determination are in line with the leadership’s vision for the empowerment of people of determination, and ensuring prosperity and equal opportunity to all members of society.

He added: “We are proud of our collaboration with ZHO. I am confident that the creative ideas provided by people of determination through IBTIKAR will highlight their talent as they fulfil their national role in supporting social development and help enhance the UAE’s status in all fields.”

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