Tamara Getigezheva, Co-Founder of Mira Group, unveils her vision behind Mira Developments, redefining ready-made living and offering valuable insights into the ever-evolving real estate industry
Can you share your journey into the real estate industry?
I began my career as a real estate agent in Dubai, where the market moves at a rapid pace. With the right approach, it’s possible to build something significant. However, as I gained experience, I recognized a gap in the market. When clients purchased property, they often had to take on the role of project manager, dealing with paperwork, visas, furniture, rentals, and numerous other challenges. This insight led to the creation of Mira. Initially, our focus was on providing high-quality brokerage services, ensuring that clients received long-term value with all necessary services seamlessly integrated under one roof. Over time, it became clear that true luxury lies in time—time that clients don’t waste navigating the complexities of homeownership. With this in mind, Mira Developments was born, dedicated to delivering homes that are fully prepared and ready to offer the ideal living experience from day one.
What was the vision behind Mira Developments and do you think it has evolved over time?
Tamara Getigezheva, Co-Founder Mira Group
Our approach has always been straightforward—creating branded homes that feel natural and effortless to live in. The kind of spaces you enter where everything just works. No awkward layouts or disappointing moments where it “looked better in the brochure.” We’ve all experienced that feeling of something being off, even when we try to justify it, but deep down we know it’s not right. That’s exactly what we aim to avoid. By partnering with renowned brands like ELIE SAAB, Trussardi, Bentley Home, Gianfranco Ferré, and John Richmond, we ensure that our designs are functional, not just aesthetically pleasing.
Nearly 90% of luxury buyers prefer turnkey solutions, and our job is to meticulously plan every detail. Is the location private yet well-connected? Do the shared spaces feel inviting? Will residents receive true five-star service, from cleaning to dining and beyond? That’s why we focus on locations like Meydan and Al Furjan in Dubai, Ras Al Khaimah, and Andermatt in Switzerland. It’s not about changing our vision—it’s about continually raising the standard.
How does Mira Developments stay relevant in today’s competitive market?
We’ve never viewed our approach as about “staying relevant”—that would imply chasing trends or adjusting prices just to keep up, and that’s not our philosophy. Our clients are not making short-term decisions; they focus on who they’ll be surrounded by, how seamless daily life will feel, and whether their home will still be meaningful years down the line.
For us, the real competition is internal. It begins before construction even starts—selecting the right brand partners, ensuring locations offer long-term value, and getting every detail right. A project is shaped by countless small decisions, and if one isn’t right, it’s immediately noticeable.
What key trends impact the real estate market and how will Mira Developments incorporate them?
One of the biggest changes in real estate is the shift towards buyers expecting a complete experience, not just the property. In the past, getting the keys was just the beginning – the real work started with finding a designer, managing renovations, sourcing furniture, and locating amenities like gyms, pools, or reliable cleaning services. It was a lengthy process and often a challenging one.
Now, that approach is evolving. Why should buyers have to start from scratch when everything can be ready from day one? That’s exactly what we focus on at Mira. Every property we offer comes fully finished, with the right brand partners and services that make life easier. Buying a branded residence today is all about the equation: design + functionality = zero stress. The market understands this shift, with branded homes in Dubai delivering a 142% ROI over the last decade—almost double that of regular properties. On the secondary market, branded homes sell three times faster than their unbranded counterparts.
Sustainability is a key factor in real estate. How does Mira Developments incorporate sustainability practices in its projects?
Sustainability is often talked about, but for us, it’s simple: does it truly improve quality of life? Take air quality as an example. At Trussardi Residences, we’ve installed an advanced filtration system, not just because it sounds impressive, but because it delivers real benefits. It removes 99% of airborne germs, reducing allergens, improving sleep, and creating a healthier home environment.
We also prioritize durability, selecting materials that are built to last and require minimal upkeep. Efficiency is key, from minimizing waste during construction to optimizing energy consumption in the long term.
Smart design is another critical aspect. In the UAE, cooling isn’t just about powerful air conditioning. We carefully position buildings to maximize shade, use heat-reflective materials, and design spaces that promote natural airflow, ensuring homes stay cool and comfortable.
Mira Developments is known for its aesthetics and design. How would you define the unique design elements and aesthetics that define your projects?
It’s difficult to answer this in general terms because each of our projects is created from scratch, in collaboration with brands that have a strong identity of their own. There’s no ‘template’ we follow – every development is shaped by its location, the lifestyle it offers, and the DNA of the brand we partner with.
With Mira Villas designed by Bentley Home, the focus is on private, expansive living. These are villas, so the design is all about craftsmanship, natural materials, and a sense of timeless elegance – hand-finished marble, rich leather, and fine wood that make the space feel both refined and personal.
Trussardi Residences, on the other hand, offers city-style high-end apartment living with a Milanese touch. It’s designed for a more connected lifestyle, where everything feels effortless – clean lines, warm textures, and thoughtful amenities like in-room dining and a 100-meter pool.
Then there’s POST Hotel & Residences by ELIE SAAB in Andermatt, which is an entirely different setting – luxury apartments in the Swiss Alps designed with ELIE SAAB’s signature couture aesthetic. Here, it’s about blending high-end ski-resort living with the flexibility of managed hospitality.
How do you aim to make a lasting impact in the real estate market?
For us, the true impact lies in changing what people expect from a home. In many markets, “ready-to-move-in” or “turnkey” often means basic finishes—functional but lacking a sense of real comfort. With Mira, it’s different. Our residences come fully furnished with designer interiors, premium appliances, hotel-style services, and a built-in community. We believe this ecosystem can evolve endlessly, staying ahead of real estate trends and always setting new standards.
At Mira Developments, our competition is simple—our last project should always be our biggest rival. It’s not about accumulating brand logos or creating flashy showrooms. What excites us is watching our developments evolve over time. Imagine driving through Al Furjan in 30 years, seeing families who have built their lives in the spaces we created at Trussardi Residences. That’s the kind of lasting impact we aim for.
