USA reveals national pavilion for Expo 2020 Dubai
The initial plans for the United States of America Pavilion at Expo 2020 Dubai were released at a ceremony in Dubai.
The event featured the unveiling of an architectural model of the U.S. pavilion, designed by world-renowned American architect Curtis W. Fentress, FAIA, RIBA; and a tour of the American experiences currently being designed by Detroit-based design firm George P. Johnson Experiential Marketing.
The event also included a signing ceremony of a Memorandum of Understanding (MOU), the first-of-its kind agreement between Pavilion USA 2020, AmCham Dubai, AmCham Abu Dhabi, and the US-UAE Business Council to promote the shared goal of engaging the private sector in a history-making U.S. pavilion.
Pavilion USA 2020 leadership along with Krista Pilot, Vice President of Corporate Affairs for Asia, Middle East & North Africa from PepsiCo also announced that the 120-year-old New York-based company, known globally for its food and beverage products, will be a lead sponsor and Official Beverage partner of Pavilion USA 2020.
At the conclusion of the event, Pavilion USA 2020 announced its official partnership with California-based Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the U.S. pavilion. This first experience reveal marks the beginning of a multi-year global engagement campaign that will spotlight the innovations showcased at the U.S. pavilion in preparation for its opening in October 2020.