August 14, 2018

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New distributor appointed to CASE operation in Bahrain

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AMA Motors has formed a partnership with global corporation CASE and obtained the rights to distribution of CASE Construction equipment in Bahrain, beginning June 2017.

AMA Motors has essentially taken over CASE’s operation in Bahrain, accompanying it with their own touch. Numerous services have been added to the fold with the introduction of AMA Motors into CASE’s business. AMA will bring to market flexible equipment leasing options, designed to fix customers costs and deliver on site hassle free performance.

Entering the burgeoning construction industry in Bahrain could be extremely profitable for AMA Motors, said a statement from the company. Their personal touch to customer service and their ability to easily, effortlessly and effectively communicate with clients is a facet of this business that CASE sorely desired, as they simply may not have been able to provide the same manner of service due to their vast scale of operation. A significant factor of this coalition is the fact that both organisations complement each other.

Franco Invernizzi, regional director of CASE Construction Equipment, commented: “We are very pleased to extend our collaboration with AMA Motors. They will bring to CASE customers over 60 years of experience and the personal care of a family owned business together with the backing and resources of a global brand like CASE.”



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