July 22, 2018

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Dubai: Meraas to open La Mer to public on 15 October

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Master developer Meraas will open the gates of La Mer, a world-class beachfront developed to diversify the fabric of Dubai’s offering to visitors and residents, to the public from 15 October 2017.

Spanning 13.4 million square feet of existing and reclaimed land, and located between Pearl Jumeira and Jumeira Bay, La Mer offers a lifestyle that complements one of the most sought-after districts in Dubai. Spread over three areas – La Mer South, La Mer North, and The Wharf – La Mer takes its inspiration from the way the sea embraces driftwood, timber, rusted metal, barrels and other items, brought by the tide to shore, many of which form the main elements of the built-up environment.

Surrounded by almost 2.5km of sandy beaches and situated a stone’s throw away from points of interest such as the Etihad Museum and the Dubai Water Canal, the shopping, dining, and entertainment areas at La Mer will open to the public in two phases. The first phase comprises La

The first phase comprises La Mer North and La Mer South, which has over 130 hundred shops, cafés, restaurants, and beach activities, that act as a meeting point for people to enjoy a great time, whether they are visiting La Mer
to eat, play or unwind.

The second phase of La Mer, The Wharf, incorporates rusty steelworks and an industrial aesthetics, with a waterpark featuring a surf park that is a first-of-its kind in the region; a cinema, additional shops, cafés and restaurants. These additions, are scheduled to open at the start of 2018. At a later stage, there will also be a hotel and residential community located on two man-made peninsulas.

HE Abdulla Al Habbai, group chairman at Meraas, said: “La Mer is the seventh destination delivered by Meraas in the past three years, following City Walk, The Beach, Boxpark, Last Exit, The Outlet Village, and Al Seef. The destination reaffirms our commitment to contribute to Dubai Tourism Vision 2020 by diversifying what Dubai has to offer. It has already proven a popular location for some of the world’s top brands, and will strengthen Dubai’s position as a global shopping and tourist city. With a host of new and novel experiences, residents and visitors will also find an alluring proposition to explore and enjoy.”

Several food and beverage concepts will make their first appearance in the region, including a number of distinguished licensed restaurants alongside numerous shopping experiences. Day rooms and cabanas will allow residents and visitors to enjoy a carefree day by the sea from dawn until dusk, without straying too far from the convenience of the city.

In a first outside of East Asia, La Mer will also be home to ‘Hawa Hawa’, a new air-filled trampoline concept that was first created and installed in public parks in Japan.

The existing beaches have been redeveloped to include showers, toilets with baby changing and disabled access, free wifi, information hubs, mobile charging, prayer rooms, four children’s playground areas and over 1,000 parking spaces are among the other amenities. Valet parking will also be available on-site.


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