Majid Al Futtaim to launch world’s largest indoor ski and snow park in China
Leading business conglomerate in the region, Majid Al Futtaim, will provide design and development consultancy services for the world’s largest indoor Snow & Ski resort, Wintastar Shanghai, led by Singapore-based KOP Limited.
The project, which will be managed by Majid Al Futtaim’s leisure and entertainment business, marks the company’s first foray in the international market outside of the MENA region and represents its maiden indoor snow entertainment venture in China.
This announcement builds on Majid Al Futtaim’s expertise with Ski Dubai, the first indoor ski and snow attraction in the Middle East.
Through its partnership with Wintastar Shanghai, Majid Al Futtaim is expanding its international footprint and rapidly establishing itself at the forefront of the industry. Wintastar Shanghai’s alpine-themed 90,000sqm Ski & Snow Park will feature three ski slopes of varying gradients, including a slope of Olympic standard for training. For non-skiers, Wintastar Shanghai will feature 25 snow play attractions.
Commenting on the partnership Ahmed Galal Ismail, CEO at Majid Al Futtaim – Ventures, said: “We are delighted to work with KOP Limited and provide our expertise in developing what will be one of the greatest indoor snow entertainment facilities in the world. This partnership underscores Majid Al Futtaim’s extensive knowledge and experience in designing, developing and operating indoor snow entertainment facilities that speak to changing customer and lifestyle preferences. We are confident this represents the beginning of an extensive international footprint when it comes to indoor snow entertainment facilities.”
Ong Chih Ching, the executive chairman and executive director of KOPL, added: “Majid Al Futtaim’s impeccable track record will help bolster Wintastar Shanghai’s vision to bring world-class, hi-tech and safe indoor skiing and snow play into China. As a Singaporean company familiar with the Chinese culture, combined with our international track record and reputation in developing new-to-market concepts, we hope to work with Majid Al Futtaim and other foreign partners to deliver new experiences to Chinese consumers.”
Majid Al Futtaim’s Leisure & Entertainment business currently has 127,000sqm of operational and upcoming snow entertainment facilities in its portfolio.