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Machinery News

Genie Expands its Distribution Network in Kuwait

Supporting increased demand for Genie® products and services throughout the Middle East, Terex Aerial Work Platforms (AWP) announces the appointment of Bahrah Trading Company, an affiliate of Al Sayer Holding, as its new distributor for Genie telescopic and articulating boom lifts and scissor lifts in Kuwait.


Over a period of six decades, Bahrah Trading Company has evolved into a major equipment supplier serving a broad spectrum of clients in the construction, oil and industrial sectors in Kuwait. Offering a wide range of high quality industrial and transport equipment solutions, the company’s excellent reputation has been built on premium brands backed by reliable after sales service.



For Gary Cooke, Genie regional sales manager, Terex AWP for the Middle East at Terex Equipment Middle East LLC: “Bahrah Trading has an excellent reputation in Kuwait. Led by an experienced team of professionals with a highly customer-focused approach, a first-class infrastructure and what is probably the best quality after sales service in the region, Bahrah Trading has everything that Genie customers need to support their business. We are pleased to have them on board as a part of our network.”


For Hamza Melakandy, General Manager, Bahrah Trading: “For us, it’s not just the price of the equipment that we represent that matters, but the quality of the product itself. With the addition of a premium brand like Genie to our competitive offering, our customers can be assured of getting great value for their investment. We are happy to have the opportunity of supporting Genie in Kuwait with the best team, both in terms of sales and after-sales service, in our market.”

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