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Swisslog Middle East welcomes new GM, three new members

The UAE-hub of intralogistics provider, Swisslog Warehouse & Distribution Solutions (WDS), welcomed the appointment of Alain Kaddoum as the company’s new general manager, as well as three new members to assist in bringing the robotic and data-driven intralogistics vision to life.

The new leadership and growing team will play a critical role in supporting Swisslog’s continual growth strategy and in driving its stronghold in automated intralogistics solutions throughout the region.

Kaddoum will directly lead the sales and business teams, developing strategies to support uptake of the company’s robot and data driven intralogistics automation solutions for forward-thinking customers in the UAE. Having worked for Swisslog for more than two years, and in the engineering industry for almost a decade, Kaddoum brings a wealth of experience and industry expertise to his new role as general manager.

Daniel Hauser, managing director region Central Europe and Middle East, Swisslog WDS, commented on the appointment: “Customers who have worked with Alain have been very responsive to his collaborative approach. His passion and deep understanding of the local market makes him the right person to lead Swisslog to the next stage of our growth. Since joining Swisslog, Alain Kaddoum has had the opportunity to work with some incredible customers, and his nomination will expand our reach across the entire Middle East region.”

Kaddoum replaces Frédéric Zielinski after almost four years of senior leadership at Swisslog Middle East, who left Swisslog due to personal reasons. Kaddoum has bolstered the company’s leadership by welcoming three new members to its team: John Sassine as senior project manager, Sri Aravindhan as the team’s system designer, and Yokesh Kumar Sundararaman, as PLC and customer service engineer.


Alain Kaddoum said: “I am extremely pleased to welcome John, Sri, and Yokesh as integral parts of our team based in Dubai. Together with the rest of the team, the new additions can deliver a full service situated locally to new and existing clients, providing everything from consulting to design and customer service.”


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