Middle East Airlines (MEA), Lebanon’s national carrier, has extended its partnership with Amadeus, one of the leading providers of advanced technology solutions for the global travel industry, choosing to bolster its services by employing state of the art innovations at the heart of its business operations.
The extended partnership comes as MEA aims to increase its commercial agility while gaining competitive advantages through new merchandising practices such as dynamic pricing, fare families, and ancillary sales. In consideration of these aims, MEA will adopt a suite of tools which optimise merchandising opportunitie,s and which enable more personalised experiences for its customers. MEA already migrated to Amadeus’s advanced revenue management technology in November 2016, providing accurate and intelligent recommendations to customers while helping the airline to improve the management of fare families.
Adib Charif, head of IT at Middle East Airlines, said: “After having enjoyed a fruitful relationship with Amadeus for several years now, we are very happy to extend our collaboration. Throughout our time working with Amadeus, the company has demonstrated not only reliability and quality support, but its robust, stable and flexible solutions have been imperative in supporting our business strategies. Amadeus solutions enable us to operate efficiently, by delivering products and services that are beneficial to our customers while also keeping our operations running smoothly. The customer focus and team dedication give us great peace of mind; with Amadeus, we know our operations are in good hands.”
The extension of Middle East Airlines’ contract with Amadeus will see the latter deliver a range of technology solutions. With Amadeus Payment Platform, Middle East Airlines will be able to increase customer satisfaction while the solution also contributes to an increased conversion rate. Amadeus Payment Platform will also enable the activation of payment in new channels, which can allow direct collection and easy payment for ancillary services, such as excess baggage charges.
Amadeus Revenue Management allows Middle East Airlines to improve the forecasting of seat availability, leading to fuller planes and more revenue. The solution improves productivity and enhances the user experience by managing operations from a single graphical user interface.
In addition, Middle East Airlines will be adopting Amadeus Reservation Desktop web, which automates functionalities for call centre agents and enables merchandising functionalities. This will allow the airline to drastically reduce the time needed for sale agents to sell tickets and provide better customer service.
Amongst other services, Middle East Airlines also uses Amadeus’ Revenue Integrity solution, to automate processes and introduce self-management capabilities that better manage no-show situations; and Amadeus Digital Enhancement to bolster website features.
Maher Koubaa, vice president airlines MEA at Amadeus IT Group, said: “Middle East Airlines has been a long-respected partner of Amadeus, and we’re thrilled to extend our partnership with the airline, as well as expand it with the delivery of new solutions that will benefit both the airline and its customers. In particular, we’re pleased to now offer Middle East Airlines the advantages of our Revenue Management System. We thank Middle East Airlines for its continued trust in Amadeus, and look forward to many more years of partnership.”
As a part of its digital strategy, the two companies also launched a mobile application for Middle East Airlines that introduces new functionalities on different devices enabling guests to organise and manage their journey with even greater ease. The airline was the first in the region to implement Amadeus’ latest mobile solution with the vision of continually adopting innovative technology to re-imagine the flying experience.